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Card Upgrades: Big Data Business

Business analytics word cloudAgility is everything in a competitive market. Infintech™ specializes in electronic payment solutions that fill gaps in ways that our competition doesn’t.

That’s why our newest solution is a big data product and loyalty program for Infintech™ retail, veterinary and restaurant clients.

The Benefits of Big Data

Big data uses the essential information from a consumer’s payments to paint a distinct picture of the customer:

  • Who they are and where they’re coming from
  • How much they spend
  • How far they travel to make a purchase

For a business with a limited marketing budget, this information can help them determine how to spend their money so they can:

  • Engage in more effective marketing
  • Enhance promotions and loyalty campaigns
  • Make smarter product pricing and inventory decisions
  • Decide where to open new locations and build smarter business plans
  • Measure the performance of sales, locations and campaigns
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